Focus Iran 3 - FAQ

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January 27 May 12, 2019

Frequently Asked Questions (FAQ)

What is Focus Iran 3: Contemporary Photography and Video?

Focus Iran 3: Contemporary Photography and Video is a biennial juried international exhibition of photography and video organized by the Craft & Folk Art Museum (CAFAM) of Los Angeles and Farhang Foundation to showcase living artists whose works explore themes relate to Iranian culture and heritage. The exhibition is an opportunity to facilitate the identification and development of emerging and mid-career photographers and media artists.

Who are the Craft & Folk Art Museum (CAFAM) and Farhang Foundation?

The Craft & Folk Art Museum (CAFAM) is Los Angeles' only institution exclusively dedicated to exhibiting contemporary craft, design, and folk art. Located on the city's historic Museum Row, CAFAM’s dynamic exhibitions feature established and emerging artists whose works explore the leading edge of contemporary craft, art, and design. CAFAM's regular programs and events provide opportunities for the public to participate in artmaking and engage with exhibiting and local artists.

Farhang Foundation is a nonreligious, nonpolitical, not-for-profit foundation established in Los Angeles in 2008, to celebrate and to promote Iranian art and culture for the benefit of the community at large.

Who can submit an entry to the exhibition?

Applicants must be 18 year of age or older. Each entry must be the original work of the participating artist; they must be the sole copyright owner.

Employees and their immediate families (defined as spouses, parents, siblings, children, grandparents and in-laws) and any members of their households employed by CAFAM or Farhang Foundation, or any of its affiliates, parent corporations, subsidiaries, advertising and promotion agencies, are not eligible to participate.

Is there a fee to submit entries?

There is no entry fee to participate in Focus Iran 2.

What are the dates for submitting entries?

The submission period takes place June 11 through August 24, 2018. All entries must be received between 12:01AM MST (Mountain Time) on June 11, 2018 and 11:59 PM MST (Mountain Time) on August 24, 2018. Any entries submitted before the start date or after the final deadline will automatically be void.

How are submissions judged?

Selected artists will be determined from among all eligible entries received and reviewed by a panel of qualified jurors. The jurors will consider pertinence to Iranian culture, skill, artistic vision, and impact in the selection process.

What are the requirements for submitting photographs?

Each applicant can submit up to a maximum of one (1) photograph. Photographs can be a maximum of 36 inches on the longest side and a minimum of 12 inches on the shortest side. Only digital format photographs are eligible.

All entries will be processed through CaFÉ at CaFÉ is free for artists to use. Create an account, upload your images, and select the images to enter into Focus Iran 3. Please do not send your entry to the Craft & Folk Art Museum or Farhang Foundation, or your submission will be disqualified.

Directions for uploading photos to CaFÉ are noted below.

Upload options for photography:

  • File format: JPEG only
  • File dimensions: No smaller than 1920 pixels on the longest side
  • File resolution: 72 ppi/dpi (standard web resolution)
  • File size: 3 MB maximum

What are the requirements for submitting videos?

Each applicant can submit only one video. Videos must be 9 minutes or less in length. Directions for uploading video to CaFÉ are noted below.

Upload options for video files:

  • File formats: 3GP, WMV, AVI, MOV,ASF, MPG, MP4, M2T, MKV, M2TS
  • Resolution: minimum 640 x 480, maximum 1920 x 1080
  • Aspect ratio: 4:3 or 16:9
  • Bit rate: recommended above 240 kbps
  • Frame rate: minimum 12 fps, recommended 30 fps. The frame rate of the original video should be maintained without re-sampling. In particular, pull down and other frame rate re-sampling techniques are strongly discouraged.
  • Codec: h.264, h.263, mpeg-1, mpeg-2, mpeg-4, Windows Media Video and motion jpef mpeg-1, muxed, Apple Lossless
  • Container: 3gp, asf, avi, mov, mpeg, mpeg-2, mp4, ogg
  • File size: 100 MB maximum

What are the dates of the exhibition?

The exhibition will take place January 27 – May 5, 2019, with an opening reception to take place on the evening of Saturday, January 26 from 6:00 – 9:00 p.m. All selected artists will be invited to attend the reception.

Can one person submit more than one entry?

No. Only (1) one photographic works OR one (1) video/new media work per artist is accepted.

Can I submit my entry via mail, or via the CAFAM/Farhang Foundation website?

No. Only entries that have been processed through CaFÉ at will be considered for the exhibition.

When will I be notified if my artwork is selected for the exhibition?

Finalists will be notified by email on or approximately on October 7, 2016. Selected photographs and videos will be printed and framed or transferred to DVD by CAFAM for exhibition display. Selected artists will be required to send a high-resolution copy of their selected work to Focus Iran's Hightail account (link will be provided upon notification).

What will happen once my artwork is selected?

Photographs must be sized to be 36-inches on the longest side (i.e. 36x20, 36x24, or 36x36) @ 300 DPI, saved either as TIFF or a Photoshop file. Videos must be saved and uploaded as MP4 or MOV files @ 720p resolution with h.264 encoding. All works must be uploaded to Hightail (link to be provided upon notification) no later than 11:59PM MST on October 30, 2018.

Finalists who are unable to meet the above requirements must contact Sasha Ali ( at the museum to make alternative arrangements. Noncompliance with this time period may result in disqualification.

Will my artwork be returned?

Upon completion of the exhibition at CAFAM, the Artist can elect one of the following options:

  1. Donate the work to Farhang Foundation for Farhang’s fundraising purposes towards Focus Iran 4 support.
  2. Request for the work(s) to be destroyed.

Who owns the rights to the work I submit?

Artists retain the rights to their work. The use of each entry allows CAFAM and Farhang rights only as pertaining to the execution and promotion of the exhibition. The Museum or Foundation will never sell work to external parties without expressed written consent from the entrant or without compensation that has been agreed upon by both parties.

I have a question related to the competition, sponsorship, partnerships, or press. Who should I contact?

For sponsorship or partnership opportunities, please contact Alireza Ardekani, Executive Director of Farhang Foundation, at For media requests or competition info, please contact Sasha Ali, Manager of Exhibitions and Communication at the Craft & Folk Art Museum, at