Announcing The Winning Nowruz Banner Design for 2019

Farhang Foundation announces the winner of the 2019 Nowruz Banner Design Competition and the musical artist selected for the headlining Royce Hall concert as part of Farhang's 11th Annual Celebration of Nowruz at UCLA!

2019 03.10 NowruzBanner

Farhang Foundation's 2019 Winning Nowruz Banner Design by Sharareh Khosravani

LOS ANGELES, January 22, 2019 - With great anticipation, Farhang Foundation is preparing for our 11th Annual Celebration of Nowruz (the Iranian New Year) at UCLA's Royce Hall and Dickson Court, taking place on Sunday, March 10, 2019. It is with much elation that we announce the winning design for this year's Nowruz Street Banner Competition as well as the headlining performer for this year's closing musical program at Royce Hall.

"Over the last 8 years, the Farhang Nowruz Street Banner Competition has become quite a tradition in Los Angeles. Each year we are met with overwhelming enthusiasm from artists from around the world with design submissions. This year's competition was one of the strongest we have ever had, and the winning design captures the essence and spirt of Nowruz," said Hormoz Ameri, Chairman of Farhang Foundation.

2019 Nowruz Banner Competition

Farhang Foundation's annual Nowruz Banner Competition began in 2011, and It has become a tradition that preludes Farhang's signature event, returning to UCLA for the third year in a row on March 10, 2019.

Each year, Farhang, through its Nowruz Banner Competition, reaches out to a global community of artists, illustrators, and graphic designers, enlisting their talents to create and submit original designs that capture the essence of Nowruz. Starting on February 1, and leading to Farhang's annual Nowruz celebration, the winning design is featured on hundreds of large street banners throughout the streets of Los Angeles announcing the arrival of spring and the largest celebration of Nowruz in the world!

2019 Nowruz Banner Design Winner: Sharareh Khosravani

2019 03.10 ShararehKhosravaniThis year's winning design was awarded to Iranian artist Sharareh Khosravani from Cincinnati, Ohio. "I am so honored that my design will introduce Iranian culture and enrich the L.A. community through engagement in the visual arts" said Khosravani. "The Haft Sîn symbols such as the hyacinth, refresh Iranian memories. The hyacinth design used in the banner also helps non-Iranians to learn more about the culture and elements of Nowruz. Hyacinths represent the re-birth of spring at the Haft Sîn table, so the variety of colors introduces Nowruz as the national culture to celebrate the joy of colors and life."

Sharareh Khosravani is an artist and illustrator. Her art focuses on public art and the context of space. This focus on space in public art connects with her Iranian culture so as to interact with a wide range of audiences. Learn more about her work by visiting

2019 03.10 ParisaFarhang Foundation is also honored to announce that this year's headlining concert at Royce Hall will be performed by the grande dame of Iranian classical music, Parisa. Parisa (Fatemeh Vaezi) will be accompanied by an acclaimed group of musicians including Pejman Hadadi, Ali Pajooheshgar, Amir Pourjavady and Saeed Kamjoo.

Parisa is known for her extraordinary vocal ability and style, as well as for being the most prominent and influential Iranian female classical singer in the past fifty years. She studied vocal Persian music and the repertoires of radif and old tasnifs with Abdollah Davami and Mahmoud Karimi, the two most celebrated masters of Presian vocal music. Parisa worked for Iran’s National Radio and Television Broadcasting, and the Ministry of Culture for several years. After the 1979 revolution she was no longer allowed to perform in public in Iran, and over the past 40 years, her international profile has expanded with performances at festivals and concerts around the world, as well as teaching in academic institutions.

2019 03.10 Musicians"It is such an honor for us at Farhang to be able to collaborate with such a legend of Iranian music at this year's Nowruz celebrations." said Alireza Ardekani, Executive Director of Farhang Foundation. "We have been admirers of the great Parisa for decades, and it is such a delight to be able to have her grace the Farhang stage at Royce Hall at this year's celebration of Nowruz." In addition to the Nowruz concert, Parisa has also been invited to teach at the prestigious UCLA Herb Alpert School of Music as part of the brand new Iranian Music Degree Program established by Farhang Foundation. Students at UCLA will have the great privilege to learn from from maestra Parisa throughout the winter and spring sessions, as she is will be in Los Angeles preparing for her upcoming concert. Tickets to the Parisa concert are now available exclusivly through Ticketmaster or in person at the UCLA Central Ticket Office.


Farhang logo 

Farhang Foundation is a nonreligious, nonpolitical and nonprofit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic and cultural activities in Southern California by funding university programs, diverse cultural programs such as the celebrations of Nowruz, Shab-e Yalda as well as musical performances, film screenings and festivals in Southern California.

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Tannaz Guivi | / 310-666-1546