Nowruz Announcements: Winning Banner & Musical Program

Farhang Foundation

Farhang Foundation proudly announces the winner of the annual Nowruz banner competition and the artist selected for the centerpiece Nowruz concert as part of Farhang's Ninth Annual Celebration of Nowruz at UCLA's Royce Hall!

2017 LA Nowruz Banner

With great anticipation, Farhang Foundation is preparing for our Ninth Annual Nowruz (the Iranian New Year) Celebration at our new home at UCLA's Royce Hall and Dickson Court, taking place on Sunday, March 12, 2017. It is with much excitement that we announce both the winning submission for this year's Nowruz Street Banner Competition and the featured performer for this year's centerpiece musical program.

"Farhang's Nowruz Street Banner Competition is met with overwhelming enthusiasm by international artists, and this year is no exception. We are certainly thrilled by the quality and yet another record-breaking number of submissions for 2017. Once again this year our beautiful banners promise to capture the heart and soul of Nowruz," said Hormoz Ameri, Farhang Foundation Trustee and Chair of Farhang's Nowruz Committee.

In addition to revealing this year's winning banner, we are also pleased to announce that this year's celebration of Nowruz will take place at UCLA in lieu of our previous venue at the Los Angeles County Museum of Art (LACMA), where we outgrew capacity for the event with more than twenty thousand guests in 2016. With our growing demand and attendance, 2017's Nowruz will be held at UCLA's Royce Hall and Dickson Court.

2017 Nowruz Banner Competition

Farhang Foundation's annual Nowruz Banner Competition began in 2011. It has become a tradition that preludes Farhang's signature event, the annual Nowruz celebration, now being held at UCLA.

Each year, Farhang Foundation, through its Nowruz Banner Competition, reaches out to a global community of artists, illustrators, and graphic designers, enlisting their talents to create and submit original designs that capture the essence of Nowruz. During the weeks leading to Farhang's annual Nowruz celebration, the winning design is featured on large street banners in prominent areas of Los Angeles announcing the event.

Rashin Kheiriyeh

Rashin Kheiriyeh"I am very excited to receive this great honor from Farhang Foundation. Thanks to Farhang's Nowruz Committee and the Farhang Foundation Competition Committee for choosing my design for the 2017 Nowruz celebration," says Kheiriyeh. "I have loved the Nowruz celebration since I was little, and it was my favorite holiday in Iran, spending quality time with friends and family. I love Nowruz this year more than ever, not only because I am far from Iran and miss it so much, but also for getting the chance to communicate with people in the United States through my art and to be able to share the important message of Nowruz, which I believe is LOVE."

"My Nowruz illustration is inspired by traditional Persian art. I tried to bring together traditional patterns and designs influenced by ancient Persian illustrations, with all those bright colors, fables, and storytelling feelings from my Iranian heritage, as well as my childhood memories from Iran, while incorporating Western abstraction," adds Kheiriyeh. "I've always had a great passion to work on Persian literature and adapt it to the modern audience. I want to retell those stories with my original images."

In 2007 Rashin Kheiriyeh's art was displayed in the United States for the first time. She was among a group of contemporary Iranian painters featured in the exhibit "Wishes and Dreams" at the Meridian International Center, in Washington, DC. Since then, her work has appeared in exhibitions in Washington, DC, and New York.

Mohsen Namjoo

Mohsen NamjooWe are delighted to announce that this year's centerpiece musical performance will be performed by world-renowned Iranian artist Mohsen Namjoo, at our inaugural celebration at UCLA's famed Royce Hall.

"I'm very happy and pleased to collaborate with the prestigious Farhang Foundation for the very first time to celebrate the arrival of spring and the Iranian New Year with my compatriots in Los Angeles," said Namjoo. "I hope the new year (1396) will bring many blessings and be merciful for all Iranians around the world."

Mohsen Namjoo is an Iranian artist, songwriter, singer, music scholar, and setar (traditional Persian lute) player based in New York City. Hailed as "the Bob Dylan of Iran" by The New York Times, Namjoo is a visionary artist who speaks for the youth in Iran. Seamlessly blending the Classical Persian setar with electric guitar, and rock and blues vocal techniques with Persian avaz (singing), he fuses the ancient with the current. Since his arrival in the U.S. six years ago, Namjoo has been touring the world to sold-out concerts at prestigious halls such as the Palace of Fine Arts, San Francisco; il Sala Verdi del Conservatorio, Milan; Walt Disney Hall, Los Angeles; Sony Centre for the Performing Arts, Toronto; Barbican Hall, London; Konserthuset, Stockholm; and Kölner Philarmonie, Köln, Germany. He recently completed a European tour with the acclaimed Nederlands Blazers Ensemble (NBE). His latest album "Personal Cipher" was released on June 5, 2016. In addition to the UCLA performance on March 12, Namjoo will also be headlining Farhang's Orange County Nowruz Celebrations on March 25, 2017 at UCI's Claire Trevor School of Arts. Tickets to both concerts will go on sale in early February via Ticketmaster and

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About Farhang Foundation

Farhang Foundation is a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz, Shabe-Yalda, Mehregan, theater and dance performances, film screenings and poetry readings in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture. However, the content, viewpoints or biases expressed by individual artists, academics, institutions or events supported by the foundation belong solely to each individual party and do not necessarily reflect the views of Farhang Foundation.