10th Annual Farhang Foundation Nowruz Festival

FOR IMMEDIATE RELEASE
February 13, 2018
For media inquiries contact:
Farhang Foundation / press@farhang.org / 310-666-1546

Celebrate the Iranian New Year and the First Day of Spring at the 10th Annual Farhang Foundation Nowruz Festival

nowruz 2018 musicians  nowruz 2018 Sima Bina 

Nowruz Spring Walk

Sima Bina

Experience the largest Nowruz celebration in the nation on March 11th!

The Farhang Nowruz Festival is a free to all, public, daylong celebration located at UCLA, including a colorful Spring Walk, Iranian Tea House, spectacular dances, children activities, puppet shows, authentic musical performances, a rare performance by Iranian living legend Sima Bina, and more.

 

LOS ANGELES, CA, January 30, 2018

A twirl of colorful silk waves by, a drum beats, kisses on the cheek are exchanged and the New Year has arrived! Commemorate the occasion with nothing less than an event as lively and wondrous as Iran's history.

With great anticipation, Farhang Foundation is pleased to announce the 10th Annual Nowruz (the Iranian New Year) celebration at UCLA's Royce Hall and Dickson Court, taking place on Sunday, March 11, 2018 starting at 12 pm. Guests can take part in this free festival exploring Iranian culture, one of the oldest in the world, while also welcoming the first day of spring-that universal time of renewal and rebirth. Celebrated on the vernal equinox in Iran, Afghanistan, Albania, the U.S., India, Tajikestan, and Turkey, the New Year, called Nowruz ("new day"), is welcomed with vibrant displays of culture by more than 75 million people around the world.

Excitement for the event heightens with the inclusion of Farhang Foundation's annual Banner Design Contest. This year's winner, the work of Iranian born, L.A. based designer Sara Ashrafizadeh, can be seen splashing the sprawling streets of Los Angeles with rich and vivid colors and images reminiscent of the vibrant Iranian culture.

2018 0125 Lightpole Banner

2018 Nowruz Banners

The celebration boasts the same authentic programming as last year as well as a number of new exciting events all over campus. Experience varied musical acts, children's arts & crafts, a colorful Iranian spring walk, a traditional Iranian Haft Sîn display, Iranian dance, and a rare United States performance by Iranian living legend, Sima Bina and special guests at Royce Hall and more. Farhang Foundation's Nowruz celebration offers a unique, colorful cultural experience and has become the largest celebration in the nation with last year's event at UCLA garnering over 25,000 guests.

All outdoor activities are free and open to the public without tickets, and will take place in Dickson Court North and South, which are adjacent to each other and to Royce Hall. The Musical Program, inside Royce Hall starring Sima Bina begins at 6 p.m.. Tickets for this performance are available here starting at $35. Sima Bina will also be headlining Farhang's Annual Celebration of Nowruz at UC Irvine on March 24, 2018, tickets for that performance may be purchased here.

Here's the day's exciting schedule:
12 p.m. to 5 p.m.
A variety of programming will repeat throughout the day on two stages outdoors on Dickson Court North and South.

10th Annual Celebration of Nowruz at UCLA

Farhang's Annual Nowruz Spring Walk at Dickson Court
Starts 3 p.m. next to the main stage at Dickson Court North

Children and adults alike are invited to join in this year's 5th Annual Spring Walk. Join in on the fun! Wear your favorite traditional colorful costumes. The parade will proceed through Dickson Court and the adjacent areas.

2018 0311 Mamak KhademMamak Khadem & Dzambo Agusevi Orchestra
Dickson Court outdoor Stage

Described as "one of the wonders of world trance music," by The Los Angeles Times, Mamak Khadem captivates audiences by blending her roots in the ancient poetry and music of the Persian masters with a bold and revolutionary new sound. Dzambo Agusevi Orchestra joins Khadem with a horned brass band ensemble. From Macedonia, the Dzambo Agusevi Orchestra virtuously perform music that might be defined as fusion of traditional Balkan, Gypsy and Turkish music influenced by swing, jazz and pop and film music. They are considered as one of top Balkan brass bands.

2018 0311 DaneshvarDaneshvar Children's Ensemble
Dickson Court North Stage

The Daneshvar Children's Ensemble lead by Parisa Daneshvar is part of the Persian Arts Society Music Institute, teaching Persian instruments, traditional and classical music, as well as music to children. Parisa Daneshvar and her children's ensemble will perform a special Nowruz program.

2018 0311 DjanbazianDjanbazian Dance Company
Dickson Court North Stage

The Djanbazian Dance Company has toured nationally and internationally. For Nowruz, the group will delight audiences with a series of Iranian dances incorporating both traditional and modern themes.

Grand Haft Sin Display
Center of Dickson Court North

In the center of Dickson Court, all can enjoy a Haft Sîn display. The stunning exhibit features an eye-catching centerpiece of Nowruz displayed in Iranian households to ring in the New Year. Families gather around an ornate fabric-draped table, laden with items that represent fertility, evolution, rebirth, prosperity, love, health and beauty. Special thanks to Events by Shideh for designing each year's Nowruz Haft SÎn at UCLA.

2018 0311 LA DAFL.A. DAF Ensemble
Dickson Court outdoor Stage

DAF literally translates as a 'large Middle Eastern frame drum used in popular and classical music.' At the Nowruz festival, experience not one - but seven women play DAF together in traditional outfits as an all female ensemble lead by artists Arezoo Koochakan and featuring folks songs from all regions of Iran.

2018 0311 EstakhrPuppet Show by Negar Estakhr
Dickson Court South Stage

An actress, designer, and puppeteer, Negar Estakhr is best known for her "Kolah Ghermezi" fame, as the show is Iran's most popular children's program, similar to "Sesame Street." She will be debuting a new puppet show specifically created for Farhang Foundation's Nowruz celebration.

Musicians and Dancers
Throughout the campus area, dancers from the Robyn Friend Firuze Dance Company dressed in Iranian folk costumes and musicians playing traditional instruments will be performing, bringing a joyful sound and blur of colorful excitement to the proceedings.

2018 0311 Firuze Dance Co

Stilt Walkers
The character of Amoo Nowruz ("Papa Nowruz," this bearded gift giver of folklore could be compared to Santa Claus) and Hadji Firooz (his sidekick) and Naneh Sarma (Mother Winter) will be walking around the grounds on stilts, greeting guests.

Children's Programming
Dickson Court South

There will be dedicated area for children, with music, arts, and crafts, photobooth, games, tournaments, as well as a special puppet show from 12pm - 5pm.

2018 0311 Sima Bina

Exclusive Headlining Musical Program Starring Sima Bina, inside Royce Hall

Farhang Foundation is honored to announce that this year's headlining concert at Royce Hall will be performed by Iranian legend Sima Bina.

Sima Bina is known for singing the most famous Nowruz song loved and cherished by all Iranians and those who celebrate Nowruz throughout the world. With a career spanning over 50 years, Sima Bina has positioned herself as a pioneer artist in her field - an explorer of traditional folkloric music from all regions of Iran. For decades she executed extensive research on Persian folk songs, collecting, recording, writing and re-interpreting popular regional music, including Mazandarani music, Kurdish music, Turkmen music, Baloch music, Lor music, Shirazi Music, Afghan Music, Bakhtiari Music, north and South Khorasan. Forbidden for 40 years due to the Iranian Revolution, Bina not only resisted, but persisted to ensure that her voice was heard. Her passion for the music made folklore prominent again, bringing attention to a forgot space, dubbing her with the title of the "heart of popular tradition."

UCLA's Royce Hall & Dickson Court
are located at 340 Royce Drive, Los Angeles.
Please join us, and Nowruz-e-Shoma Piruz, or Happy New Year! 

ORGANIZING INSTITUTION
Farhang logo 

Farhang Foundation is a non-religious, non-political and not-for-profit foundation established in 2008 to celebrate and promote Iranian art and culture for the benefit of the community at large. The foundation supports a broad range of academic activities in Southern California by funding university programs, publications and conferences. The foundation also supports diverse cultural programs such as the celebration of Nowruz, Shabe-Yalda, Mehregan, theater and dance performances, film screenings and poetry readings in Southern California. And, in cooperation with various cultural and academic institutions, Farhang Foundation funds major programs and exhibitions about Iran and its culture and is currently commissioning a monumental gift to Los Angeles celebrating the shared humanitarian values of Cyrus the Great and the Founding Fathers of America. For more info visit Farhang.org and FreedomSculpture.org.